As Gao Jae-ho previously said at the New Year's meeting of the Korea Shipbuilding Association, the global call for 'greening' of ships is increasing, and the International Maritime Organization (IMO) is formulating and introducing regulations and standards for ship energy conservation and emission reduction, environmental protection and navigation safety, which will drive the increasing demand for environmentally friendly and energy-efficient ships in the market. Green ships are becoming the 'darling' of the shipbuilding and shipping market, and if shipbuilding companies can actively and actively respond to this change in the shipbuilding market, then these changes will become a good opportunity for shipbuilding companies to seize the market and become a new element of the competitiveness of shipbuilding enterprises. He said that Korean shipbuilding enterprises should maintain the shipbuilding industry strength and shipbuilding technology accumulated over the years, on this basis, "in the future, we must have offshore equipment technology, improve offshore design capabilities, improve the localization rate of offshore equipment supporting materials and equipment, and further consolidate the foundation of offshore equipment.
For the offshore market, the Korean shipbuilding industry agrees that the good momentum of the international offshore market in 2012 will continue this year, and offshore is the strength of Korean shipbuilding companies, and they are expected to receive a considerable number of offshore equipment orders. According to the market information held by South Korea, this year, offshore oil and gas fields in Asia, Europe, Africa, the Middle East and Australia have a demand for offshore equipment, such as Russia's Sakhalin, the European North Sea, the Asian coast, the northwest waters of Australia and the Middle East and the Brazilian coast of oil and gas fields may place orders for a batch of offshore equipment this year, and most of the oil companies developing in the above-mentioned oil and gas fields are old customers of South Korean shipbuilding companies, so South Korean shipbuilding companies are very likely to undertake orders. The Korean shipbuilding industry predicts that orders for drilling ships will reach about 35 this year, and it is expected that South Korean shipbuilders can get about 30 orders. In addition, the Korean shipbuilding industry is optimistic about LNG carriers and their derivative offshore equipment market, based on the expansion of LNG consumption demand and the export of LNG by the United States.
The general managers of
Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding & Marine Engineering all believe that the world economy is still in a period of crisis in 2013, and the downturn in the shipbuilding and shipping markets may be "prolonged", so enterprises should take measures to respond and strive for the best results.
Hyundai Heavy Industries said that in order to establish a "flexible production system" that responds to crisis changes all year round, to strengthen sales forces, and fundamentally improve the "physique", the priority goal of each business department is to ensure sufficient workload. Therefore, it is necessary to carry out "offensive" business activities, predict and grasp the trend and direction of market changes in a timely and accurate manner, and formulate countermeasures to minimize risks. In addition, it is necessary to improve design and production technology and technology, improve production efficiency, improve the talent structure, comprehensively reduce production costs and expenses, innovate traditional working methods, and transform some departments with high costs and low efficiency into departments with low costs and high efficiency.
To this end, Li Zaicheng, general manager of Hyundai Heavy Industries, put forward this year's business policy: strengthen "internal management" to cope with the deterioration of the internal and external business environment; build a long-term crisis response system to cope with the increase in economic uncertainty and instability; Establish and promote an industrial strategy that "differentiates" the business from competitors; strengthen the core force through screening and concentration; promote safe production; Continue to work hard to establish harmonious labour relations.
Gao Jae-ho, general manager of Daewoo Shipbuilding, said that in order to cope with the crisis and challenges, all employees should have higher enthusiasm, make thorough preparations, resolutely fulfill the product quality and delivery period promised to customers, and improve the market's trust in the enterprise. Today's world economy is "bumpy" in unstable air currents, and the "tendon" of Daewoo Shipbuilding's competitiveness is energy-saving and environmentally friendly ships, land and sea engineering projects, and wind power generation equipment, and the company will continue to invest in R&D work and production facilities in these fields. 2013 will be the first year of Daewoo Shipbuilding & Marine Engineering's "great transformation" towards the goal of becoming the world's strongest shipbuilding marine EPCIC (one-stop service from design, procurement, construction to installation and commissioning). The three management policies proposed by Ko Jae-ho are: concentrating all efforts on core business departments, improving production processes, and emphasizing trust, enthusiasm, and a corporate culture that puts production safety first.
In her New Year's speech, Park Dae-young, general manager of Samsung Heavy Industries, proposed that this year's order amount for shipbuilding and offshore engineering will reach $13 billion, of which the amount of marine engineering orders will reach more than $10 billion. He said: "The shipbuilding market will continue to be sluggish, and we will adjust the focus of the shipbuilding industry from shipbuilding to offshore equipment, and integrate the R&D and design institutions of shipbuilding and offshore equipment, so as to establish a composite production system for shipbuilding and offshore equipment." We will ensure sufficient development and design personnel at all levels, and at the same time collect relevant information on the main supporting materials and equipment of ships and marine engineering equipment in a timely and accurate manner. Onshore and offshore wind power generation equipment and deep-sea offshore equipment are the two new business departments of Samsung Heavy Industries, and this year these two new departments will bear 'fruit', and all relevant business departments in the enterprise should give them strong support.
For the business policy of the three major shipping companies in the new year, the comments of the Korean business community and related industries are that in recent years, the ordinary merchant shipping market has been cold, and only the land equipment and offshore equipment markets have shown a certain vitality. In response to this market environment, Korean shipbuilding companies will still focus on this field this year; In addition, these companies will also actively conquer the market of energy-saving and environmentally friendly commercial ships, land and sea wind power generation equipment.
It is reported that Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding & Marine Engineering have received orders of US$29.7 billion (including Hyundai Sanhu Heavy Industries), US$14.2 billion and US$13 billion respectively.
(Source: Internet)